Lisa Duncan: Informative Seminars & Inspiring Speeches

NEW SEMINAR! "Advertising & Promotion Strategies for Marketing Yourself in a Tough Economy"™

NEW SEMINAR! “Going Green: How Green Business Practices can Color Your Bottom Line Green"™

ADVERTISING & PROMOTION STRATEGIES FOR MARKETING YOURSELF IN A TOUGH ECONOMY™

Sure, it may be a tough economy. Maybe you’ve made a few cutbacks to adjust. Have you cut back on your advertising and promotions? Maybe cut it out entirely? Now is not the time to quit advertising! Remember, the advertising you do today is generally not for today’s sale, but for the times ahead. Let the consumer know who you are. When they are ready to buy they will have you top of mind.

This interactive seminar will teach you the five "E’s" of advertising and promotions—Explain your business; Establish your message; Excite your customer; Entertain your customer; play on the Emotion of your customer! You will leave with an armload of ideas that you can implement immediately, along with practices to take under consideration for the future. When the going gets tough, the tough get going. If you can do a good job in the tough times, you’ll do a GREAT job in the good times!

GOING GREEN: HOW GREEN BUSINESS PRACTICES CAN COLOR YOUR BOTTOM LINE GREEN ™

75% of consumers are using eco-friendly practices at home. If your business isn’t on the bandwagon, you can jump on any time. The sooner the better! "Going Green" is a benefit in the consumer’s eyes, and they will base their buying decisions accordingly. In this seminar Lisa Duncan will present five tools for creating a successful Green business. You will walk away with a wealth of plans that you can immediately apply to your business:

• G reen advertising—Consumers are decreasing paper mail whenever possible. Be certain that your advertising campaign mixes the media using high-impact visual and auditory stimuli.

• R ecycling—Why not provide reusable shopping bags for your store? Whatever your type of specialty store, offering discounts for bag reuse can not only be profitable and fun but an exciting marketing campaign, as well.

• E nergy-saving—Concentrate on a merchandise mix made of natural materials, not petroleum by-products. Promote your display and design props and fixtures, as being energy-saving; using everything from “green” lighting techniques, to “green” shelving.

• E nvironmentally friendly—Use special advertising and in-store events to educate your customer on your Green business practices. Give your customer the opportunity to participate by selling reusable bags or paper products with maximum available recycled content, for example.

• N atural resources—The loss of natural resources is enough of a concern with consumers to make them change their buying habits. Be creative with your merchandising. Provide innovative air and water filter products, free seed packets with purchase, or biodegradable soaps.

Be genuine with your Green campaign, and your customers will appreciate and support your good business practices!

THE ART OF RETAILING: A PEDDLER WITH PANACHE®

ADVERTISING AND PROMOTIONS

The 5 E's of advertising: Explain your business; Establish your message; Excite your customer with special events; Entertain your customer—elated emotions equal elevated spending!; play on the Emotion of your customer.

Establishing good vendor relations.

Budgeting your advertising dollars, and scheduling a long term advertising program.

Repetition—117 plugs for your business; the importance of mixing your media.

Sharing your store's image and intention through your advertising.

MERCHANDISING AND VISUAL DISPLAY

Image—define your store’s image and its target customer.

Intention—keeping sales associates abreast of your merchandising plans.

Invitation—the importance of your store front.

Ingenuity—visual merchandising and communicating your message.

Inspiration—relating trends to your store’s image.

DESIGNING AND RETAINING A COMPLETE SALES TEAM

Internal management and customer service.

Understanding why people work.

Delegation—entrust, empower, & engage your team.

Recognition—acknowledge & appreciate your team.

Your responsibilities as an entrepreneur—stay enthusiastic, and become a unique and inspiring leader!

SERVICE WITH A SMILE: USING THE GOLDEN RULE FOR SUPERIOR CUSTOMER SERVICE ™

The Service Success™ formula—fifteen tools for success.

"A business that makes nothing but money is a poor business."
—Henry Ford